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      <JournalTitle>Indian Journal of Health Studies</JournalTitle>
      <Volume-Issue>Volume 3 Issue 2</Volume-Issue>
      <Season>July 2021</Season>
      <ArticleType>Health Studies</ArticleType>
      <Abstract>About half a century ago it was the acute diseases, epidemics and pandemics that posed a threat to human lives. But, now what challenges the human life and the quality of life are the Non-Communicable Diseases (NCDs). This used to be a cause for concern only in developed countries while the developing countries continued to reel under the acute diseases. However, it has been increasingly observed that the NCDs have been showing a progressive increase in prevalence across the globe in both developed and developing countries. According to the 2021 report of WHO, 77% of deaths due to NCDs are in countries with lower and middle income. The reason for this is mainly due to drastic changes in life style of people across the globe. Paradoxically, changes towards laxity in food preferences, types of jobs, sleep hygiene are also found to accompany health and fitness consciousness across age groups, particularly among the middle class population in developing nations. Though, this sounds like indulging in irresistible impulsive behaviour with complete knowledge of consequential pain alongside the alternative pain preventive measures it has to be viewed as a common contemporary human behaviour demanding serious analysis and intervention measures.</Abstract>